Google also preparing to launch its own Internet TV services and media company in the near future with the authorization of content matters were contacted. The service will be able to play traditional TV programs.
If Google continues to promote the plan, then the search giant will also join the camp of other technology companies, introduced a broadband connection via cable channels combined services. Intel, Sony are also in the development of similar services, while Apple has told the media over the past few years, the company offers a variety of TV content licensing program.
Informed sources said that in recent months, Google began to introduce the project to some programmers, and provide product demonstrations. If Google launched this service, then the traditional TV ecosystem will have a significant impact on the pay-TV operators to generate new competition. Pay-TV operators are already struggling to support the amount of retained video subscribers.
Google has not yet comment.
In the existing online video providers, Netflix, Hulu and Amazon provide television programming on demand video, but Google's new service will prove safety of traditional TV channels, allowing consumers to demand programming like using the same cable or browse through channels.
Content licensing difficulties
But Google and other technology companies are unable to guarantee any content reached a licensing agreement. Media companies worried about them with the new online payment service agreement may damage previously reached with existing distributors lucrative agreement. Media company executives said they are more focused on expanding its existing distributors through programs online and on-demand capabilities.
Although media companies license their content publicly, but they will generally give the most affordable price largest distributor. OTT TV service programs in order to obtain the appropriate license price, Google and other technology companies almost have to accept the standard program package, which includes the popular TV channels and low popularity of TV channels.
Informed sources said that this is the second attempt to launch Google TV service two years ago, the search giant has been with the company for similar services, the media had launched negotiations, but negotiations were not thorough.
Intel plans to launch its own television services before the end of the year, and has worked with several media companies, broadband service broadcast rights negotiations on a year's time. It is unclear whether Intel reached a licensing agreement any major program, but last week's disclosure documents show that Intel television service may be called OnCue. Intel two spokesman declined to comment.
Informed sources said that Apple in the content licensing negotiation process was resisted media company. Sony plans to progress is not yet clear, but a media company executives said on Tuesday that Sony TV service launch date may be earlier than Intel. Earlier reports said that Sony plans to Internet TV services to its own devices, including the PlayStation game console, TV and Blu-ray player. Sony spokesman declined to comment.
Google is also taking other measures in recent years to expand TV and online video market, including the injection of original programming produced YouTube, Google in its fiber-optic network to launch regular cable service, has developed a cable box mounted on the Google TV software.
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