July 16 morning, Baidu announced the proposed acquisition of a wholly-owned Hong Kong-listed company's 91 NetDragon wireless business, purchase price of $ 1.9 billion, the relevant parties have signed the Memorandum of Understanding. 91 subsequently confirmed to reporters that the wireless aspect of the matter. The transaction if completed, will become the largest in the history of China's Internet a merger.
Previously, 91 wireless plan is in full swing in Hong Kong Introduction. In the market before the introduction of the final round of 91 radio strategic investors, Richard (Hong Kong tycoon Li Ka-shing's son) led to its investors invested $ 17.8 million, corresponding to 91 was valued at 2.2 billion yuan, and the second Baidu right 91 shows 91 takeover request a valuation rose sharply.
Currently 91 wireless parent holds 91 wireless NetDragon 57.41% of the shares, the Baidu acquisition only holds 91 wireless NetDragon shares. And 91 other shareholders hold 42.59% of the hands of 91 shares, Baidu is negotiating the acquisition of the transaction total of $ 1.9 billion.
$ 1.9 billion valuation, not only the parent company of more than 91 market value of NetDragon, also exceeded the majority in the U.S. listed Chinese stocks market value. In accordance with the July 16 closing price, NetDragon listed in Hong Kong of HK $ 9.739 billion market capitalization. This shows that the market for mobile Internet concept in the pursuit.
Both for Baidu or 91, this merger is a win-win deal. According to sources close to the deal, Baidu had on 91 offer is only around $ 10 billion, and now suddenly price increases to $ 1.9 billion, showing Baidu a little anxious in the mobile Internet, this is the money for time to catch up strategy.
From the development of the mobile Internet trends, the application stores the good old days may be coming to an end, 91 selected high-priced to sell at this time, should be a wise choice.
91 The logic being sold
Earlier this year, the newspaper reporter with 91 wireless CEO Wu Chak exchanges had asked, "If Baidu and other giants tried to buy 91, 91 will be considered?" Wu Chak then replied, "if the right seller, 91 will not be rejected, but depends on whether the offer attractive enough. "thenceforth came news of 91 and Baidu, Alibaba and other giants have been in contact.
91 wireless operators the famous 91 assistants and Android market, is considered to be China's largest mobile Internet distribution channels.
At the time, Apple's iPhone has just begun popular in China, most Chinese people are not accustomed to American design Apple iTunes, 91 to seize this market opportunity to launch a smartphone is easy to install the software for 91 mobile assistant and In China's "white" user has a good mass base, and thus become a powerful mobile application distribution channels.
Since then, 91 has introduced specifically for Android phones "Android Market." Because Google's Android operating system in China most of the time was habitually called "Android System", so until now, even many Chinese people believe that Android is Google's official market.
Since 91 is a strong mobile internet channels, so 91 very early realization of a large-scale flow. Its realization is the primary means to promote the sale of application store locations, as well as with a number of mobile game makers to conduct joint operations, as well as advertising systems, 91 panda reading, and other businesses.
Why NetDragon 91 wireless chosen not listed by way of financing it? 3 months ago 91 Wireless CEO Hu Jin-min interview, explained: "We are not short of money, and now their own self-profitability, hematopoietic capacity well, so do not worry take this money (refers to public financing). Why Introduction because we want our own company's investors or to get the maximum value itself is good to play, so we do not dilute the shareholding to the current market. "
But there are other investors on the market that it is often the Introduction for the sale of the company to raise prices, it turned out that 91 was indeed planning to move the Introduction greatly uplift its purchase price. Richard introduced in 91 other investors in the final round of financing when the company that a corresponding valuation only 2.2 billion yuan, just less than a year to $ 1.9 billion rapid appreciation. While Ali and other potential investors into the Council, but also greatly uplift the 91 final sale price.
July 16, net long and 91 wireless Chairman Liu Dejian in the mail sent to company employees, said, "The Board considers that, compared with 91 wireless and listed in Hong Kong, the completion of this transaction, on 91 wireless and NetDragon to create greater value for 91 in terms of wireless and NetDragon is also a win-win situation. "
However, the merger was announced, investors sold off sharply NetDragon was the day the stock fell 21 percent, to close at HK $ 19.04. 91 NetDragon Wireless is the largest contributor to the business portion of profit after the sale NetDragon difficult to be optimistic about the market outlook.
Baidu money for time
From a strategic point of the pattern, the Internet giant Baidu actually need most of all mergers and acquisitions 91.
First wave of this wave of mobile Internet App, Baidu assessment of the situation has undergone major mistakes. Baidu to App represented in this wave action in the mobile Internet market is much slower than other internet giants.
In the PC Internet era, Baidu is a web traffic realized based company, Baidu is China's most important Internet traffic entrances to App dominated by mobile Internet, Baidu looked everywhere passive.
A large mobile Internet company declined to be named CEO pointed out that the impact on Baidu mobile Internet is fatal, because the mobile Internet has greatly accelerated the process of vertical search in various vertical categories App and comes with the search box, which is Baidu, great impact.
For example, people search for food would use the public comments, the search will use a scouring e-commerce products, search Youku video will be used inside the search box, Baidu's traffic entrance advantages will be significantly weakened.
The Internet's most profitable games business, for example, a PC on the Internet, over the past few years has been the most popular web game market, and to the mobile Internet, App client game started to become mainstream, so the application stores become the best results distribution channels.
Since late last year, Baidu began to realize that they lag behind in the mobile Internet field, began a frenzied acquisitions, and has acquired a snack, magic Chart Wizard and other companies, but these companies are too small, can not solve Baidu in the mobile Internet the fundamental problem.
One pair Baidu is quite familiar with the TMT field VC investors pointed out that the main purpose of mergers and acquisitions and competitors in order to shorten the gap. Assuming Baidu and major rivals in the mobile Internet on a six gap, totally dependent on their own strength to chase too difficult, and the acquisition of 91 such a user, the flow of the company, you can greatly reduce the gap and key competitors.
Baidu is currently the number one competitor is 360.360 announced into the search market, Baidu's share price led to a sharp decline, Baidu top to bottom guard. Baidu traffic and 360 are doing business Internet companies, are to snatch the mobile Internet portal, it is bound to have a war.
360 in the wireless application distribution business flourishing. Previously, 360 and 91 in the wireless application store on one occasion not happy cooperation, the two sides launched a 91-360 mobile assistant, but then broke up because of various disagreements, then, 360 to start their own independent development of mobile application distribution business and gradually become China's largest mobile application distribution channels.
In contrast, Baidu own mobile application distribution business is slow, and the gap has been growing 360, mainly through Baidu Baidu currently assistant to distribute mobile phone App, but because of the late start, the application number and 360 and the distribution 91 are not a small gap.
Therefore, after the acquisition of 91, Baidu mobile application channels can quickly make up for the short board. In addition, 91 also has a mobile advertising, wireless game development, mobile reading and many other business segments. Acquisition of 91, Baidu gained was not just a mobile application channels.
Good times coming to an end?
The Baidu is 91 out of the high prices in a way proved that the App Store is still the first mobile Internet portal, but the trends in the development of mobile Internet, the application stores the good old days may be coming to an end.
Since the development of the mobile Internet, Web and App route on the long-standing debate, especially in the industry, many people expect the future will replace HTML5 App upper hand, but after several years of development can be seen, HTML5 development is very slow, and App Development has been very fast.
Japanese mobile social gaming giant DeNA's China CEO Yong recent interview that the company is the company best shift resources to develop App client game up, but before the company has been based Web mobile web games Kyo, Wang Yong said the future is more optimistic about the App games - even DeNA this game to mobile web-based betting big manufacturers have begun to App, the industry's direction is evident.
"App Store and soon may be a good day." Domestic a large application store business leader pointed out that "the number of mobile Internet traffic have become a stock, application stores and Web site navigation, browser, search for these web-core different flow distribution, flow once handed out no longer own up. "
So 91,360 other mobile application stores unable to sell unrestricted traffic flow because they will be distributed micro-channel, street street, mobile QQ, fishing people, looking for your sister and other large flow applications, these applications and the formation of a new traffic, which will compete for traffic and application store entrance.
To Tencent micro-channel, for example, early in the development of micro-channel rely major application stores to promote, but in the hundreds of millions of users, a set of building their own micro-channel flow system - micro-channel is a public account mild App, makes it no longer need to download a lot of App.
Previously, 91 wireless plan is in full swing in Hong Kong Introduction. In the market before the introduction of the final round of 91 radio strategic investors, Richard (Hong Kong tycoon Li Ka-shing's son) led to its investors invested $ 17.8 million, corresponding to 91 was valued at 2.2 billion yuan, and the second Baidu right 91 shows 91 takeover request a valuation rose sharply.
Currently 91 wireless parent holds 91 wireless NetDragon 57.41% of the shares, the Baidu acquisition only holds 91 wireless NetDragon shares. And 91 other shareholders hold 42.59% of the hands of 91 shares, Baidu is negotiating the acquisition of the transaction total of $ 1.9 billion.
$ 1.9 billion valuation, not only the parent company of more than 91 market value of NetDragon, also exceeded the majority in the U.S. listed Chinese stocks market value. In accordance with the July 16 closing price, NetDragon listed in Hong Kong of HK $ 9.739 billion market capitalization. This shows that the market for mobile Internet concept in the pursuit.
Both for Baidu or 91, this merger is a win-win deal. According to sources close to the deal, Baidu had on 91 offer is only around $ 10 billion, and now suddenly price increases to $ 1.9 billion, showing Baidu a little anxious in the mobile Internet, this is the money for time to catch up strategy.
From the development of the mobile Internet trends, the application stores the good old days may be coming to an end, 91 selected high-priced to sell at this time, should be a wise choice.
91 The logic being sold
Earlier this year, the newspaper reporter with 91 wireless CEO Wu Chak exchanges had asked, "If Baidu and other giants tried to buy 91, 91 will be considered?" Wu Chak then replied, "if the right seller, 91 will not be rejected, but depends on whether the offer attractive enough. "thenceforth came news of 91 and Baidu, Alibaba and other giants have been in contact.
91 wireless operators the famous 91 assistants and Android market, is considered to be China's largest mobile Internet distribution channels.
At the time, Apple's iPhone has just begun popular in China, most Chinese people are not accustomed to American design Apple iTunes, 91 to seize this market opportunity to launch a smartphone is easy to install the software for 91 mobile assistant and In China's "white" user has a good mass base, and thus become a powerful mobile application distribution channels.
Since then, 91 has introduced specifically for Android phones "Android Market." Because Google's Android operating system in China most of the time was habitually called "Android System", so until now, even many Chinese people believe that Android is Google's official market.
Since 91 is a strong mobile internet channels, so 91 very early realization of a large-scale flow. Its realization is the primary means to promote the sale of application store locations, as well as with a number of mobile game makers to conduct joint operations, as well as advertising systems, 91 panda reading, and other businesses.
Why NetDragon 91 wireless chosen not listed by way of financing it? 3 months ago 91 Wireless CEO Hu Jin-min interview, explained: "We are not short of money, and now their own self-profitability, hematopoietic capacity well, so do not worry take this money (refers to public financing). Why Introduction because we want our own company's investors or to get the maximum value itself is good to play, so we do not dilute the shareholding to the current market. "
But there are other investors on the market that it is often the Introduction for the sale of the company to raise prices, it turned out that 91 was indeed planning to move the Introduction greatly uplift its purchase price. Richard introduced in 91 other investors in the final round of financing when the company that a corresponding valuation only 2.2 billion yuan, just less than a year to $ 1.9 billion rapid appreciation. While Ali and other potential investors into the Council, but also greatly uplift the 91 final sale price.
July 16, net long and 91 wireless Chairman Liu Dejian in the mail sent to company employees, said, "The Board considers that, compared with 91 wireless and listed in Hong Kong, the completion of this transaction, on 91 wireless and NetDragon to create greater value for 91 in terms of wireless and NetDragon is also a win-win situation. "
However, the merger was announced, investors sold off sharply NetDragon was the day the stock fell 21 percent, to close at HK $ 19.04. 91 NetDragon Wireless is the largest contributor to the business portion of profit after the sale NetDragon difficult to be optimistic about the market outlook.
Baidu money for time
From a strategic point of the pattern, the Internet giant Baidu actually need most of all mergers and acquisitions 91.
First wave of this wave of mobile Internet App, Baidu assessment of the situation has undergone major mistakes. Baidu to App represented in this wave action in the mobile Internet market is much slower than other internet giants.
In the PC Internet era, Baidu is a web traffic realized based company, Baidu is China's most important Internet traffic entrances to App dominated by mobile Internet, Baidu looked everywhere passive.
A large mobile Internet company declined to be named CEO pointed out that the impact on Baidu mobile Internet is fatal, because the mobile Internet has greatly accelerated the process of vertical search in various vertical categories App and comes with the search box, which is Baidu, great impact.
For example, people search for food would use the public comments, the search will use a scouring e-commerce products, search Youku video will be used inside the search box, Baidu's traffic entrance advantages will be significantly weakened.
The Internet's most profitable games business, for example, a PC on the Internet, over the past few years has been the most popular web game market, and to the mobile Internet, App client game started to become mainstream, so the application stores become the best results distribution channels.
Since late last year, Baidu began to realize that they lag behind in the mobile Internet field, began a frenzied acquisitions, and has acquired a snack, magic Chart Wizard and other companies, but these companies are too small, can not solve Baidu in the mobile Internet the fundamental problem.
One pair Baidu is quite familiar with the TMT field VC investors pointed out that the main purpose of mergers and acquisitions and competitors in order to shorten the gap. Assuming Baidu and major rivals in the mobile Internet on a six gap, totally dependent on their own strength to chase too difficult, and the acquisition of 91 such a user, the flow of the company, you can greatly reduce the gap and key competitors.
Baidu is currently the number one competitor is 360.360 announced into the search market, Baidu's share price led to a sharp decline, Baidu top to bottom guard. Baidu traffic and 360 are doing business Internet companies, are to snatch the mobile Internet portal, it is bound to have a war.
360 in the wireless application distribution business flourishing. Previously, 360 and 91 in the wireless application store on one occasion not happy cooperation, the two sides launched a 91-360 mobile assistant, but then broke up because of various disagreements, then, 360 to start their own independent development of mobile application distribution business and gradually become China's largest mobile application distribution channels.
In contrast, Baidu own mobile application distribution business is slow, and the gap has been growing 360, mainly through Baidu Baidu currently assistant to distribute mobile phone App, but because of the late start, the application number and 360 and the distribution 91 are not a small gap.
Therefore, after the acquisition of 91, Baidu mobile application channels can quickly make up for the short board. In addition, 91 also has a mobile advertising, wireless game development, mobile reading and many other business segments. Acquisition of 91, Baidu gained was not just a mobile application channels.
Good times coming to an end?
The Baidu is 91 out of the high prices in a way proved that the App Store is still the first mobile Internet portal, but the trends in the development of mobile Internet, the application stores the good old days may be coming to an end.
Since the development of the mobile Internet, Web and App route on the long-standing debate, especially in the industry, many people expect the future will replace HTML5 App upper hand, but after several years of development can be seen, HTML5 development is very slow, and App Development has been very fast.
Japanese mobile social gaming giant DeNA's China CEO Yong recent interview that the company is the company best shift resources to develop App client game up, but before the company has been based Web mobile web games Kyo, Wang Yong said the future is more optimistic about the App games - even DeNA this game to mobile web-based betting big manufacturers have begun to App, the industry's direction is evident.
"App Store and soon may be a good day." Domestic a large application store business leader pointed out that "the number of mobile Internet traffic have become a stock, application stores and Web site navigation, browser, search for these web-core different flow distribution, flow once handed out no longer own up. "
So 91,360 other mobile application stores unable to sell unrestricted traffic flow because they will be distributed micro-channel, street street, mobile QQ, fishing people, looking for your sister and other large flow applications, these applications and the formation of a new traffic, which will compete for traffic and application store entrance.
To Tencent micro-channel, for example, early in the development of micro-channel rely major application stores to promote, but in the hundreds of millions of users, a set of building their own micro-channel flow system - micro-channel is a public account mild App, makes it no longer need to download a lot of App.
No comments:
Post a Comment